LaBront Askew better known as “LB” has always loved and had a passion for everything music. He got his start back in 2016 when then friend Swifty McVay from D12 gave him an opportunity to manage him. He quickly proved he belonged by executive producing D12 Presents Swifty McVay Grey Blood. He then secured a book deal through Hatchette Book Group and executive produced Swifty McVay Presents The Seventh Star autobiography.

He’s never looked back. He’s worked with artists such as Crooked I (KXNG Crooked), Ras Kass, Yukmouth (The Luniz), D12, Havoc (Mobb Deep), Obie Trice, Planet Asia, and Elzhi just to name a few. He also started The Plugs which sells wireless earbuds and merch.